advert

Innovation with an edge – a perfume that smells like sperm

Posted on 09. Jul, 2009 by in Branding

Sécrétions magnifiques So we were paging through the latest Destiny magazine [which was sent to us because we're in it] and came across a feature on 'Fragrances of the FUTURE'.

Right up there at R710 for a 50ml bottle is a scent called Sécrétions Magnifiques [Magnificent Secretions] – the logo of which you can examine of the right over here.

You won't find subtle notes of lavender or hints of sandalwood in this captivating bottle of joy, just the raw, natural, old-as-time smell of semen. Mmmmm.

Here's the perfume notes straight from the makers:

Sécrétions Magnifiques2

And here we thought they were pushing the limited of moral decency when they introduce Angel to the market a good decade or so ago.
Not too sure how attractive smelling like a jockstrap is, but an interesting branding exercise and product innovation which challenges society's taboos all the same.

If you like the sound of it – you can get it locally here.
More: The French perfume factory site

2 Responses to “Innovation with an edge – a perfume that smells like sperm”

  1. J

    10. Jul, 2009

    Classic!

  2. Pielewapper

    12. Jul, 2009

    BTW, the guy who started Etat libre d’Orange is Etienne de Swardt, and was born in SA :)

Leave a Reply

Spam Protection by WP-SpamFree

Security Code:

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