Improv Everywhere: An MP3 urban experience
Posted on 01. Jul, 2009 by Jonathan Cherry in Advertising
We've never been a big fan of flashmobs. The idea of a group of people pitching up at some random venue and acting like idiots without being fueled by copious amounts of beer seems pointless.
But something called the Improv Everywhere MP3 Experiment makes a lot more sense when it comes to a collective urban experience. The idea is that a whole bunch of people download an MP3 episode, gather at a specific location and at exactly the same time hit play. They then follow the instructions given and see where is takes them.
It's a bit whoop whoop and would definately appeal to Americans more than South Africans, but an explorable idea all the same.
video link [watch it for more]
[via Wooster Collective]
