Cherryflava

Heineken does good

Posted on 31. Jul, 2009 by Jonathan Cherry in Branding

True story. One of the hooligans in our office bought a case of Heineken for his bar at home.
When he cracked open the first bottle – doh – beer's flat. After a rather bleak evening without a bracingly cold green beer in his hands, he pens a letter to Heineken outlining his overwhelming sadness.

In response, Heineken South Africa sent him literally a truck load of free Heineken gear to kit for his bar. Ice buckets, flags, a huge neon sign and even slipslops for crying out loud. You name it, he's got it.

Clearly a celebratory party was called for and one of the lovely girls arrived with a specially baked and iced Heineken cake to thank the good Heineken gods for their kind and generous gesture. The gods smiled on them that night and ever since, our young hooligan hasn't stopped raving about his favourite beverage and the stylin' people that run it.

Nice one Heineken. You saw an opportunity to make young hooligan feel like a rockstar and seized it.

Now can we chat about our office and in particular an empty area of it which would look just great with a snappy little fridge filled with frosty green bottles in it?