BRAND HOOLIGANS speaker profile: Andrew Baxter
Posted on 20. Jul, 2009 by Jonathan Cherry in Streetflava
Andrew Baxter had a vision on a rock face in the Cederberg mountains during the mid 90's. Not too long after he started a business in his garage and baptised it Capestorm.
Ever since that life-changing day, Andrew admits that he's been 'flying by the seat of his pants' and learning new things about business everyday. Like the weather on top of Table Mountain, the business climate is constantly changing, which takes a special kind of visionary to adapt to it.
The Capestorn story is filled with hidden treasures. The products they produce are the result of relentless original brainstorming and innovative thinking, all fabric off-cuts are carefully recycled and bucking the global trend most of the garments are made in downtown Wynberg – not Shanghai China.
With the World Cup less than a year away, Andrew sees huge opportunity on the horizon – not just during the tournament itself, but for building a world-class global brand once all the hooligans have left.
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Experience Andrew and six other marketing visionaries at
the BRAND HOOLIGANS experiential marketing conference hosted by
Cherryflava on the 30th July 2009 in Cape Town.
Tickets are still available for the event – all the details on how to book your spot can be found here.
