Wine tasting via Twitter
Posted on 11. Jun, 2009 by Jonathan Cherry in Technology
Right now at the Cherryflava HQ – we're researching and preparing a BRAND HOOLIGANS Encore after the last one was such a resounding success and due to the number of requests we've had to stage a followup.
Looking at how brand experiences can be replicated in real-time to an extended audience, especially for the hospitality or wine industry – we've come across this pretty awesome idea of using Twitter to host virtual wine / whiskey / beer tastings.
In this example, Macallan hosted a whiskey tasting via Twitter to an audience armed with the required stock and the real-time blender's Tweets to enjoy the experience in their own homes.
We always had a hunch that Twitter's true potential would one day reveal itself – this may be a step closer to that.
More: Macallan Twitter tasting – NOTCOT
One Response to “Wine tasting via Twitter”
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Skye
11. Jun, 2009
Hi,
As an aside there is a South African twist to this in that we manage their Email Marketing and are very pleased to report that this particular email campaign advertising the event had possibly the best response rate we have seen. Ever.
The advertising house that The Macallan use in New York is quite creative and it is nice to see an old and rather traditional brand willing to get stuck into awesome tools such as twitter.