Hardcore geeks use QR codes to create conference scavenger hunt
Posted on 02. Jun, 2009 by Jonathan Cherry in Advertising
So we're obviously not the only ones rethinking the format of conferences and using gaming elements as an affective information platform. Google are also making use of the age-old scavenger hunt techniques to excited and entice delegates by using QR codes.
At the recent Google I/O conference a competitive scavenger hunt with QR Codes appearing on badges, in session slides and on various landmarks around the conference. [via]
That should have had the geeks snorting like donkey's and re-plastering their glasses at every turn.
