Books that come alive
Posted on 05. Jun, 2009 by Jonathan Cherry in Advertising
Video game developers showing off their new ideas at E3 are doing it, ad people in search for 'the next big thing' are doing it and now book publishers have enbraced the idea of augmented reality.
Above, check out an AR project undertaken by a graduate student as part of a final year thesis, and below a QR code book that changes and updates as necessary.
[thanks Joanne and Talya for the links]


















Makeup Artist
09. Jun, 2009
I was skeptical at began to think that this book was of little use other than entertainment, and very little entertainment at that THEN, it all came to play when I seen the uses this book could generate. I liked the idea of having books in real-time, the things that it could teach children, scholars and everyone in between is amazing. I like it!! I think this will be something to look towards in the future.