Cherryflava

Philips’ Carousel commercial is one hellava shot

Posted on 30. Jun, 2009 by Jonathan Cherry.

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Behold the Cannes Grand Prix Film winner, which is a 2min 19sec long promo for the new Cinema 21:9 LCD TV.

A mixture of Heat, The Matrix and The Dark Knight – the short feature is filmed in one continuous tracking shot and offers an
exploration into the world of movies being made for the cinema screen
through the eyes of the director and the special effects and lighting
experts. During playback of the movie [at www.philips.co.uk/cinema], users have interactive touch
points in which they can access additional content and feature
demonstrations.

Video link

Check out the 'making of' video here

This is the sexiest print ad…ever

Posted on 30. Jun, 2009 by Jonathan Cherry.

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Copy: We are animals – Wrangler

At least that's what the judges at Cannes felt and then handed the agency that made it, a Cannes Grand Prix statue for their trouble.

We had all but forgotten that there's a jeans brand that goes by the name Wrangler. We may even have owned a pair when we were ten. Throw in a dolphin-print lilo and pool noodle and you probably could have taken the same picture back then. Edgy.

Check out all the Grand Prix category winners here.

Musica produce a Michael Jackson tribute TV ad faster than you can say Vicodin

Posted on 29. Jun, 2009 by Jonathan Cherry.

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In between watching Schalk Burger trying to claim a Lion player's eyeballs as souvenirs and gawking mouth-open at Mphela firing a rocket past Brazil from halfway over the weekend, we were amazed at the Michael Jackson tribute ads Musica were already flighting and the speed at which they were able to put that all together.
Apparently even here in SA Michael Jackson's 'number ones' is top of the charts, edging out 'Bliksem dis koud Winter Sokkie Treffers' and the new Black Eyed Peas album. [thanks Nadia]

Check out the Michael Jackson TVC right here

Giant football smashes into Cape Town building

Posted on 29. Jun, 2009 by Jonathan Cherry.

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Best pic we could get with the sun shining into the lens of a cameraphone, but the MTN 2010 'building-wrap' just outside Woodbridge Island looks impressive.

It's perhaps not as dramatic as a version done for Adidas during Germany 2006, but it's early days and things are still just warming up.

Death is REALLY good for business

Posted on 26. Jun, 2009 by Jonathan Cherry.

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Guess which artist is completely dominating the Amazon bestseller music chart right now?

It also kinda helps that every radio station on the planet is playing your music and everyone hearing it is going 'Oh yeah, that's a wicked tune – I remember dancing and snogging Betty at the school disco thanks to that tune. What a laugh. Good times…snigger snigger. Lemme get that one for the ol' collection'.

Michael Jackson – King of Innovation

Posted on 26. Jun, 2009 by Jonathan Cherry.

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We were at the Michael Jackson show in Green Point when he was here in the 90's. Stood next to a guy with no front teeth [which kinda describes most of the golden circle] who for 40 minutes couldn't stop screaming 'I love you Michael' with tears streaming down his face.

Gizmodo has a nice piece on the 'Secret of Michael Jackson's "Smooth Criminal" forward leaning move'. The gravity defying stunt is at 07:15 on the clip. From music, to the dance moves to the fashion – the MJ brand was built on innovation.

Sad.

Cannes Cyber Grand Prix winner – the Fiat eco:Drive

Posted on 25. Jun, 2009 by Jonathan Cherry.

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Unfortunately the winner this time was not a South African agency, but the idea that did take home the trophy is a cracker.

Fiat eco:Drive is system that is very similar to Nike+. When you plugin
in an USB stick in to your Fiat, all the data of your drive will be
saved on it. Back at home, you can upload that data to a small piece of
software that analyses and visualizes it. Then you’ll get tips how to
drive more efficient and save fuel to be more eco friendlier.

A marketing idea that saves money, adds value, saves the planet, helps you drive better, wins an award and all neatly packaged in a simple USB drive. Excellent.

More

Net#work BBDO makes the best radio ad in the world and TBWA the best billboard

Posted on 24. Jun, 2009 by Jonathan Cherry.

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Following on from the Cannes Grand Prix that they won in 2007 for the Nedbank solar-powered billboard, last night Net#work BBDO won their second Grand Prix for a radio campaign for Virgin Atlantic Airways, called ‘Plain Insanity’.

If you haven’t heard them yet, direct your attention and ears to these three:

FERRET – VIRGIN ATLANTIC[1]

DOG – VIRGIN ATLANTIC[1]

DANCER – VIRGIN ATLANTIC[1]

Winning a Grand Prix at Cannes is pretty big. It’s like winning the Rugby World Cup and getting to drink Absinthe with Barack Obama, Susan Boyle and The Stig in the changeroom afterwards. Not much comes close to it in the ad world.

TBWA Hunt Lascaris also won a Grand Prix in the outdoor category for the banknote billboard which was created for The Zimbabwean.

Great accolades for the South African creative industry. Nice one!

More: Zimbabwean newspaper campaign turns worthless banknotes into gold – Guardian

[...]

SecondBase – The digital media ‘how-to guide’ for the South African wine industry [Part 1]

Posted on 24. Jun, 2009 by Jonathan Cherry.

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TICKET STATUS: Tickets for the SECOND BASE workshop are still available.

Blogging can be a very powerful marketing tool – when done right. Same
goes for mobile tools, which are generally fairly inexpensive but can
take a degree from MIT and a few episodes of Heroes to muster up enough
geek in you to understand, let alone develop yourself.

We’ve therefore invited the legendary Fred Roed from World Wide Creative and Chris Rolfe from Mobilitrix to join us for an afternoon of ‘how-to’ in the winelands for our second SecondBase workshop.

Fred runs an extremely successful online company and is an expert on
designing, jump-starting and making profitable websites and blogs work. He knows the psychology
behind what readers enjoy and how to produce websites that people are
really going to want to become fans of.
Chris is an expert in mobile
marketing and runs a company that sells innovative mobile marketing
products. We’ve asked him to come along, show us what they do, how they
work and how they can drive your sales. We’ve used them before
ourselves – so we know they rock.

As part of the SecondBase workshop, which as you know is less talk and more touchy-feely, we’ll let you push and poke and play with all the toys so that you leave not only with the info, but the know-how too.

This workshop has been designed specifically for the wine industry, so for the first time we’ll be hosting it at Mike Ratcliffe’s vilafonté wine cellar in Stellenbosch.
As part of the afternoon, we’ll also be using the occasion to arm you with some of our brand-new equipment courtesy of Nokia and show you a few exciting and practical uses of some of the tools in one of our legendary ‘urban adventures‘.
Jon Cherry from Cherryflava
also has a hunch as to how Steve Jobs would market his South African
wine farm and will share those ‘unusual’ insights with you.

If
you’re thinking of lifting your marketing game and need a practical
guide to the best digital tools and trends right now – then this is
your event.

Tickets are rarer than 5-stars in Platter, only 45 available.

Price: R950 per ticket

Date: Tuesday 8 September 2009
Time: 12:00 pm – 5:30 pm
Venue: vilafonté wine cellar, Stellenbosch

To book your seat: E-mail Jon Cherry – jon@cherryflava.com

Funemployed: Fashion for retrenchment

Posted on 24. Jun, 2009 by Jonathan Cherry.

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The woman who brought us the designer swine flu masks is at it again. This time she's producing a line of unemployment attire and trinkets which make you feel better about being laid off.

Who says that the economic slowdown should be a time for profit. Apparently the creator, Irina Blok, is an unemployed art director herself who is still struggling to find a job.

[via Josh Spear]