Wordsworth books goes freaky trippy with SA’s first brochure that comes alive
Posted on 12. May, 2009 by Jonathan Cherry in Advertising
It was only a matter a time, but South Africa has it's first augmented reality brochure which was done by Saatchi and Saatchi AtPlay for Wordsworth books.
According to this video people didn't just stare dumbfounded at the computer screen while their brochure took on a life of its own, but actaully went in and bought books after viewing the marvel of computer technology.
[via 10and5]
One Response to “Wordsworth books goes freaky trippy with SA’s first brochure that comes alive”
Leave a Reply
Andrew Louw
12. May, 2009
I’ve heard about this – it’s Orange Angle, or something like that? Jon, your blog rocks my world every day! Later, Andrew