BRAND HOOLIGANS speaker profile: Jody Aufrichtig
Posted on 11. May, 2009 by Jonathan Cherry in Streetflava
Jody Aufrichtig together with his business partner Nicholas Ferguson have a very special, secret crystal ball which they house in a cave somewhere deep inside Devil's Peak. On the stroke of midnight on the first full moon of every year they make the trek up to cave to unearth their plans for the year ahead.
Inspired by it's magic properties they're taken an old, rundown biscuit factory near the railway shunting yards in Woodstock and turned it into Cape Town's hippest, trendiest and busiest organic farmer's market – The Old Biscuit Mill.
When nobody considered setting foot in Long Street unless they'd skipped a few sessions with their rehab councilor, they had the foresight to buy numerous properties in the area and turn one of them into the world-renown Daddy Long Legs boutique art hotel.
hotel. Not The two accountants' latest marketing brilliance is showcased in what used to be the old Metropolitansatisfied with the building's setup, seven vintage Airstream caravans were painstakingly sourced and brought over from America to create a rooftop fantasy trailer park on top of their Grand Daddy Hotel not even Robert Southey could have imagined.
Jody has taken the art of creating profitable brand experiences to a 'higher grade' level. He's an inspirational, practical marketing visionary with a knack for making his wild imagination a reality.
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Experience Jody and six other marketing visionaries at the BRAND HOOLIGANS experiential marketing conference hosted by Cherryflava on the 28th May 2009 in Cape Town.
Tickets are unfortunately now sold out for the event – but all the details can be found here.
