Cherryflava

Trained dogs used to sell dog food at supermarket

Posted on 23. Apr, 2009 by Jonathan Cherry in Advertising

In Joburg, security guards were to distracted chasing a daily infiltration of armed robbers to notice that their shopping mall was being over run by canine sales beasts working hard for Eukanuba and their agency Saatchi&Saatchi SA.

The mall roving dogs were trained to run around with empty Eukanuba dog food bags as part of an ambient marketing campaign for the brand.

Having offices directly over the road from Cavendish, where you get thrown out for not wearing a collared shirt, we're impressed that mall authorities even considered allowing these pesky pooches near their hallowed retail shrine. But then again maybe the lure of chasing AK-47 wielding bandits was too great for them to care.

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