How ironic: The Hawaii Department of Health is hosting an ARG involving a global flu pandemic
Posted on 29. Apr, 2009 by Jonathan Cherry in Advertising
Quick update for non-regular Cherryflava readers – ARG is short for an Alternate Reality Game, which in many cases is commissioned by an advertiser wanting to engage with an audience using new media, a gaming element and a story that sounds and feels very real to those playing.
The shocking news is that the Hawaii Department of Health has commissioned one of these games to raise awareness of the possible outbreak of an influenza pandemic [similar to the one that the Mexican Department of Health is now playing for real].
The Hawaian version is set for infection in mid-May and if you're keen on playing doctor doctor with some killer flu, you can sign up for all the fun and games here. That is if the pig version hasn't hit you yet.
authors create global pandemics in their stories to confront issues
raised by a threat to human survival that strikes at the very fabric of
our society. In order to open a dialogue about Hawaii’s pandemic
preparedness and allocation priorities, the U.S. Centers for Disease
Control and Prevention is funding an alternate reality game starting in
mid-May at CoralCross.org.
It's chilling as to how real these things are really getting? Makes us wonder if the Swine Flu thing is real or is this a very elaborate advertising stunt?
More: Coral Cross: Pandemic preparedness from the Hawaii Department of Health – ARGN
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