Cherryflava

Cups for Votes: Your vote scores you a free cup of hot brown at Wimpy

Posted on 20. Apr, 2009 by Jonathan Cherry in Branding

This Wednesday, after you've made your cross at the polling booth – you can head over to a Wimpy and collect a free cuppa joe thanks to your ink-stained finger, which serves as proof of your participation in democracy.

We always just thought that this kinda crafty election-based promotion was the reserve of Starbucks and American politics, so it's great to see that Wimpy are bringing some political PR innovation to SA.

Giddy up!