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Archive for April, 2009

Designer swine flu masks

Posted on 30. Apr, 2009 by Jonathan Cherry.

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Swineflu

Because if pigs are going to give us all an illness, somebody may as well profit from the whole thing [besides the drug companies who are all rubbing their wallets with glee].

Cost: $10 – buy here

[via Josh Spear]

Spend the night with The Parlotones…almost alone

Posted on 30. Apr, 2009 by Jonathan Cherry.

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Poker Parlotones2

So Fred over at Ideate tells us that Golf Punk magazine are hosting a private poker evening with The Parlotones who will be serenading the players at half time with a show.

Jameson are also using the opportunity of branded entertainment to arm participants with whiskey and as much food and beverage as the night will allow you.

As keen purveyors of branded content Fred's offer of a ticket to the event has got us jiggy to attend the event on the 7th of May at Chevelle night club in Cape Town.

There are numerous reasons to attend, but the main one is that if you're keen as mustard to go check it out the first 10 readers who respond to this Ideate post will get R250 off the ticket (i.o.w. it will cost you R750) PLUS you’ll get a Jamesons mini poker set, signed by the Parlotones.

More: Parlotones, Whiskey, Poker, Golf – Ideate

How ironic: The Hawaii Department of Health is hosting an ARG involving a global flu pandemic

Posted on 29. Apr, 2009 by Jonathan Cherry.

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Swineflugame

Quick update for non-regular Cherryflava readers – ARG is short for an Alternate Reality Game, which in many cases is commissioned by an advertiser wanting to engage with an audience using new media, a gaming element and a story that sounds and feels very real to those playing.

The shocking news is that the Hawaii Department of Health has commissioned one of these games to raise awareness of the possible outbreak of an influenza pandemic [similar to the one that the Mexican Department of Health is now playing for real].
The Hawaian version is set for infection in mid-May and if you're keen on playing doctor doctor with some killer flu, you can sign up for all the fun and games here. That is if the pig version hasn't hit you yet.

Dystopic literature often turns to the threat of pandemics for inspiration. From Albert Camus’ La Peste to Stephen King’s The Stand,
authors create global pandemics in their stories to confront issues
raised by a threat to human survival that strikes at the very fabric of
our society. In order to open a dialogue about Hawaii’s pandemic
preparedness and allocation priorities, the U.S. Centers for Disease
Control and Prevention is funding an alternate reality game starting in
mid-May at CoralCross.org.

It's chilling as to how real these things are really getting? Makes us wonder if the Swine Flu thing is real or is this a very elaborate advertising stunt?

More: Coral Cross: Pandemic preparedness from the Hawaii Department of Health – ARGN

The Nando’s / Malema fight goes another round

Posted on 28. Apr, 2009 by Jonathan Cherry.

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If you thought Nando's had chickened out and were lying down to the threats of the ANCYL to…well, to stop eating Nando's – you'd be wrong and wouldn't know Nando's very well. [original ad link]

In a startling act of defiance, the spicy fast food chain have released a new version of the controversial Julius Malema election ad, but this one features a voice which is electronically distorted and the puppet's face has been blurred.



10/10 for guts and the company for sticking to their brand principles of never going down without a dirty fight. [new video link]

[via Marketingweb]

Background: Nando's chickens out, plucks ad – Sowetan


UPDATE:
Seems that Nando's may be a little ballsy due in no small part to a recent ruling in their favour by the ASA – who declared that Ex-SAA boss Khaya Ngqula was fair game to be made fun of in their ads.

More: Ngqula cries fowl over Nando's ad – IOL

X-Men Origins: Wolverine is directed by a South African

Posted on 28. Apr, 2009 by Jonathan Cherry.

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X_men_origins_wolverine

We remember Gavin Hood from that TV rugby drama called The Game and of course he was the Academy award-winning director of Tsotsi, but it seems that not many are aware that he directed the upcoming mega-movie; X-Men Origins: Wolverine.

For a Hollywood unknown with no action movie directing experience, that's a massive achievement which the local media seems to largely be ignoring.

Hood was as surprised as anyone when Jackman contacted him. "I got
a call from my agent—I remember it as if it were yesterday—saying,
'Hi, Gavin, Hugh Jackman would like to meet with you about the
possibility of your directing Wolverine.' I was like, 'Yeah,
right, what are you really calling about?'" he says, chuckling.
But
Jackman had seen and liked Tsotsi, "So I went along to the
meeting, not knowing a great deal about the Wolverine comics. I
grew up in South Africa and was exposed to the wonderful Asterix
and Obelix [René Goscinny and Albert Uderzo's long-running, French
cartoon-adventure strip "The Adventures of Asterix," starring the
titular ancient Gaul and his right-hand warrior], but I hadn't
actually seen anything to do with Wolverine. I knew the [X-Men]
movies," he amends, "but I'd watched them as a casual moviegoer,
not as an avid fan." [via Filmjournal]

We should declare 1 May 'Gavin Hood Day'. Well done Sir.

More: Wolverine cast talks piracy, on-set stabbings – Wired

In this week’s edition of ‘don’t try this at home kids’

Posted on 24. Apr, 2009 by Jonathan Cherry.

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This guy may appear to the untrained eye to be a complete frikken lunatic, but mix his skill up with a bit of music and some slick editing and you get poetry in motion that rivals Susan Boyle's inspirational talent. [video link]

Nokia Music Store opens today, BUT…

Posted on 24. Apr, 2009 by Jonathan Cherry.

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Nokiastore

…if you're a Mac or Firefox user then step forward and receive your free complimentary kick in the nuts.

No music for you you naughty little runt. Now go stand at the back of the class and write out 'We will not in future use a working, free web brower of our choice and will be excluded and discriminated against if we continue with such behaviour'.

We love Nokia, but were really looking forward to the new store and now have a thick bottom lip as a result of this tragic news. Disappointing. [thanks Mike]

Trained dogs used to sell dog food at supermarket

Posted on 23. Apr, 2009 by Jonathan Cherry.

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Eukanuba4

In Joburg, security guards were to distracted chasing a daily infiltration of armed robbers to notice that their shopping mall was being over run by canine sales beasts working hard for Eukanuba and their agency Saatchi&Saatchi SA.

The mall roving dogs were trained to run around with empty Eukanuba dog food bags as part of an ambient marketing campaign for the brand.

Having offices directly over the road from Cavendish, where you get thrown out for not wearing a collared shirt, we're impressed that mall authorities even considered allowing these pesky pooches near their hallowed retail shrine. But then again maybe the lure of chasing AK-47 wielding bandits was too great for them to care.

More: Ads of the World

Inspiration from Afrika: Live in a nest

Posted on 22. Apr, 2009 by Jonathan Cherry.

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Proportion

Have you ever looked up at a Weaver bird's nest and wished you could climb up and sleep inside it?

Porky Hefer has and he's now made his dream a reality by crafting a human-sized nest woven out of alien trees [Port Jackson/Black Wattle].  The design was commissioned by Southern Guild for the Joburg Art Fair and the purpose was to blur the line between art and design.

It’s made in Riviersonderend where I collaborate with Mariki and Beyers Beyers of Bloemenkraal.
They specialize in working with aliens and the result is providing much needed jobs in an area where there aren’t many.
It’s huge 3m x 2.5m, and can carry two adults and a small child.
The original dream was for them to be erected on game farms as chill spaces that functioned as hides for the occupants to view game at a watering hole or river or bird watching.
Suspended from a tree and hung about 3meters off the ground to keep you out of reach of any dangers.
Access is via a rope ladder that can be rolled up and stored.

Having worked closely with Porky in the past, we're rightfully expecting a nest, complete with down feathers and a few chicks, to be erected in our headquarters for brainstorming purposes and Friday afternoon drinks.

Nando’s free election bun: Next thing you know, your vote could even result in a new government

Posted on 21. Apr, 2009 by Jonathan Cherry.

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Unknown

With coffee supplied by Wimpy, Nando's are also offering a bun in exchange for your ink-stained digit this voting day.
Now the Nando's offer is clearly not as attractive as a free coffee, but we'll never toss a gift bun back in the oven.
If somebody can throw in a rasher of bacon and a fried egg we might even go vote twice.

[thanks Yusaf]

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LSB0cnVlPC9saT48bGk+PHN0cm9uZz53b29faG9tZV9saW5rX2Rlc2M8L3N0cm9uZz4gLSBPdXIgbWFnYXppbmU8L2xpPjxsaT48c3Ryb25nPndvb19ob21lX2xpbmtfdGV4dDwvc3Ryb25nPiAtIFB1Ymxpc2hpbmc8L2xpPjxsaT48c3Ryb25nPndvb19ob21lX3RodW1iX2hlaWdodDwvc3Ryb25nPiAtIDkyPC9saT48bGk+PHN0cm9uZz53b29faG9tZV90aHVtYl93aWR0aDwvc3Ryb25nPiAtIDI0NzwvbGk+PGxpPjxzdHJvbmc+d29vX2ltYWdlX2hlaWdodDwvc3Ryb25nPiAtIDIxMDwvbGk+PGxpPjxzdHJvbmc+d29vX2ltYWdlX3NpbmdsZTwvc3Ryb25nPiAtIGZhbHNlPC9saT48bGk+PHN0cm9uZz53b29faW1hZ2Vfd2lkdGg8L3N0cm9uZz4gLSA2MDA8L2xpPjxsaT48c3Ryb25nPndvb19sb2dvPC9zdHJvbmc+IC0gPC9saT48bGk+PHN0cm9uZz53b29fbWFudWFsPC9zdHJvbmc+IC0gaHR0cDovL3d3dy53b290aGVtZXMuY29tL3N1cHBvcnQvdGhlbWUtZG9jdW1lbnRhdGlvbi9idXN5LWJlZS88L2xpPjxsaT48c3Ryb25nPndvb19wb3B1bGFyX3Bvc3RzPC9zdHJvbmc+IC0gU2VsZWN0IGEgbnVtYmVyOjwvbGk+PGxpPjxzdHJvbmc+d29vX3Byb2plY3RzX2NhdGVnb3J5PC9zdHJvbmc+IC0gU2VsZWN0IGEgY2F0ZWdvcnk6PC9saT48bGk+PHN0cm9uZz53b29fcmVzaXplPC9zdHJvbmc+IC0gdHJ1ZTwvbGk+PGxpPjxzdHJvbmc+d29vX3Nob3J0bmFtZTwvc3Ryb25nPiAtIHdvbzwvbGk+PGxpPjxzdHJvbmc+d29vX3NpbmdsZV9oZWlnaHQ8L3N0cm9uZz4gLSAxMjA8L2xpPjxsaT48c3Ryb25nPndvb19zaW5nbGVfd2lkdGg8L3N0cm9uZz4gLSAxODA8L2xpPjxsaT48c3Ryb25nPndvb190YWJzPC9zdHJvbmc+IC0gdHJ1ZTwvbGk+PGxpPjxzdHJvbmc+d29vX3RoZW1lbmFtZTwvc3Ryb25nPiAtIEJ1c3kgQmVlPC9saT48bGk+PHN0cm9uZz53b29fdGh1bWJfaGVpZ2h0PC9zdHJvbmc+IC0gODg8L2xpPjxsaT48c3Ryb25nPndvb190aHVtYl93aWR0aDwvc3Ryb25nPiAtIDg4PC9saT48bGk+PHN0cm9uZz53b29fdHdpdHRlcjwvc3Ryb25nPiAtIDwvbGk+PGxpPjxzdHJvbmc+d29vX3ZpZGVvX2NhdGVnb3J5PC9zdHJvbmc+IC0gU2VsZWN0IGEgY2F0ZWdvcnk6PC9saT48L3VsPg==