Cherryflava

Playing cards that magically come alive

Posted on 12. Mar, 2009 by Jonathan Cherry in Advertising

Funny how just now – when we first saw this video – the first thing that sprang to mind was 'Hey, what a cracking marketing idea for Maverick's to introduce their autumn line up'.

Then naturally – the World Cup 2010 leaped forward as a potential benefactor of probably the coolest playing / collectible card idea we've seen since we traded 'The Incredible Hulk' and 'Captain America' Marvel cards back in junior school.

We've chirped on about 'augmented reality' on Cherryflava for some time now. Innovation in the genre is progressing at a staggering rate and local applications of the tech are numerous.
This one, where baseball players come alive when you hold the card up to a laptop's web cam, is probably the most evil use for a web cam since…well, since the self made adult movie trend started sweeping lonely dorm rooms in the late 90's.

Imagine for the World Cup a fly-through of the stadiums, Ronaldo and Beckham face off on a one-on-one or the tourism information interface you could build.

The potential for this kind of application is incredible.

More: Total Immersion website

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