Cherryflava

Get ‘em while they’re hot – new range of STDs available now

Posted on 18. Mar, 2009 by Jonathan Cherry.

If you really love somebody, why not give them the gift that keeps on giving? [youtube link]

Trojan condoms took to the streets in US, offering a new range of fashionable STDs at half their usual cost from a specially erected booth. Obviously they ended up selling more Trojans than their stock of herpes.

So much better than the usual preaching that surrounds the topic in other public service announcements.

[found over at Make the logo bigger]

Public embarrassment billboard

Posted on 17. Mar, 2009 by Jonathan Cherry.

We're all for innovative, interactive public advertising, but when does the interactive nature of the ad start infringing on your right to privacy?

Here's an ad, which was designed for bus stops in Amsterdam, that weighs the person sitting on the bench waiting for the bus. Their weight is then displayed on the LCD display just above a logo advertising a local gym.
So if you're feeling embarrassed about your weight, it probably time to hit the trendmill.

Clearly this gym brand doesn't think much of client confidentiality.

[via]

Aero makes you trippy

Posted on 16. Mar, 2009 by Jonathan Cherry.

If this ad, featuring skateboarding ace Bob Burnquist, is to be believed – perhaps the ingredients list on Aero bars require further investigation.

But it's beautifully shot and perfectly graded.

See the ad here. [via]

Another ad doing the viral rounds, is one for Vodafone featuring a Blackberry, an F1 McLaren and Lewis Hamilton.

Mo the meerkat fired by Vodacom, but now starring in an insurance ad in the UK

Posted on 13. Mar, 2009 by Jonathan Cherry.

The TV show 'Meerkat Manor' has done more for the international public image of meerkats than American Idols has done for Simon Cowell.

The African rodents are back on the commercial brandwagon with what seems to be a rather well-received, slightly stupid ad for insurance.

Well, as long as it's keeping them in the lifestyle they've now become accustom to, it's all good.

Nice touch that an actual www.comparethemeerkat.com website was also created.

MINI Cabrio: Never with the roof up

Posted on 13. Mar, 2009 by Jonathan Cherry.

For your Friday the 13th viewing pleasure, something new from Mini International. The tone of these two new ads is distinctly…'historical'. 

More over on the Mini Youtube channel

[thanks Andreas]

Playing cards that magically come alive

Posted on 12. Mar, 2009 by Jonathan Cherry.

Funny how just now – when we first saw this video – the first thing that sprang to mind was 'Hey, what a cracking marketing idea for Maverick's to introduce their autumn line up'.

Then naturally – the World Cup 2010 leaped forward as a potential benefactor of probably the coolest playing / collectible card idea we've seen since we traded 'The Incredible Hulk' and 'Captain America' Marvel cards back in junior school.

We've chirped on about 'augmented reality' on Cherryflava for some time now. Innovation in the genre is progressing at a staggering rate and local applications of the tech are numerous.
This one, where baseball players come alive when you hold the card up to a laptop's web cam, is probably the most evil use for a web cam since…well, since the self made adult movie trend started sweeping lonely dorm rooms in the late 90's.

Imagine for the World Cup a fly-through of the stadiums, Ronaldo and Beckham face off on a one-on-one or the tourism information interface you could build.

The potential for this kind of application is incredible.

More: Total Immersion website

[via]

Possibly the cheapest ad ever made

Posted on 11. Mar, 2009 by Jonathan Cherry.

Proof that a cheapie can be a goodie.

Obviously there's no way of telling whether this is a real campaign or just some random idea that an art student smoked up one night together with his giant bong [the lack of egotistical branding makes us wonder], but a good idea all the same.

[via]

Goldfish take a crack at the US via Kia ad

Posted on 10. Mar, 2009 by Jonathan Cherry.

You've heard them on that Supersport ad, more recently on the MTN 2010 ad with a remix of their track 'Hold Tight' and now Cape Town electro-jazz legends Goldfish have cracked the US commercial market in a Kia Soul ad with 'Fort Knox'.

According to Adrants:

If you've disrespected yourself enough to take in the local version of Idols you'd be forgiven for thinking that the local music scene is utter crap. In fact it's just the editing, presenting, judging, production and general idea of the local Idols offering that should at all costs be ignored and kept well away from any tourists visiting our shores.

Rather slip a copy of 'Perceptions of Pacha' into their wine-stained hands, or a ticket to the upcoming Cape Town Jazz festival [3-4 April - that's not the Easter Weekend @ the CTICC - BTW Incognito are also playing that event] or maybe offer a link through to Timothy Moloi's acoustic Youtube sessions, a kind collection of souled up covers by Timothy Moloi, which have all been filmed and put together for a Youtube pre-release of the album due out at the end of May.

We're personally enjoying this cover of the One Republic track Apologize. [thanks James]

[thanks via 2Oceansvibe]

Iron Maiden turn to a ‘flash mob’ to promote their South American tour

Posted on 10. Mar, 2009 by Jonathan Cherry.

There was however only one problem with the strategy. Say the word 'mob' to a bunch of metalheads and they'll 9 times out of ten turn to throwing bottles, rocks and garden furniture at the cops.

All the same, this is Iron Maiden we're talking about [not Coldplay] and thanks to the stunt, the aging British rockers have got their streetcred back [because South American police have vowed NEVER to allow a heavymetal band to tour there again] and the BBC and SKY News are dishing out loads of free publicity to Bruce and his merry band of pirates.

Needless to say – the rest of the tour is sold out.

More:

Iron Maiden fans riot at concert – Youtube
Iron Maiden fans riot in Columbia – BBC
Aces High [the track that started the mayhem] – Youtube

Monday’s Marketing headlines – whoop whoop

Posted on 09. Mar, 2009 by Jonathan Cherry.

- Amsterdam has 'socially unsafe areas' which they're now making safe with interactive LED lights in subways. Just staring at them makes you want to shelve the crack pipe and put your life in the hands of Jesus. Dezeen
- Coca Cola destroys one of the coolest UK brands in one easy move. It buys a stake in Innocent Drinks. Expect to find Innocent Drinks at a Pick n Pay near you. Telegraph

- The SABC announce their involvement with the 2010 world cup by putting giant stickers on buses. Oooo aaahhh. Our excitement just went visual. Bizcommunity

- We make choose-your-own-adventure urban games, but now there are choose-your-own-adventure videos on YouTube. The TIme Machine: START HERE.

- Listen up marketing people! Smart marketers advertise during a recession. And here are the numbers to prove it. Adrants.