Cherryflava

Aston Martin’s recession proof business plan

Posted on 23. Mar, 2009 by Jonathan Cherry in Branding

Make fewer super cars [only 77 in fact], turn them into works of art that cost in excess of £1 million and make each one a complete brand experience that sells itself [most probably with the help of Jeremy Clarkson and The Stig on Top Gear].


Interesting video from Aston on why they're making the engine and its unique tone an immersive part of the driving / product experience, so 'when you hit the loud pedal, it's going to get loud'.

Having recently experienced a DB9 up close and personal, we can only imagine what it must be like having that 7-litre, 12 cylinder Aston power plant barking loudly through your entire body. It would be a crying shame to go through life without having tried it.

Website: One of 77
[via]