Archive for March, 2009
German post now with QR codes
Posted on 31. Mar, 2009 by Jonathan Cherry.
If like us you have a mild interest in QR code technology – you'll be quietly stirred by evidence that the German post office is using a QR code as a stamp, instead of a picture of a young man in Lederhosen drinking a large ale while driving a BMW on the Autobahn.
The QR code could well link to an online video of a a young man in Lederhosen drinking a large ale while driving a BMW on the Autobahn, but it doesn't.
That would only happen if we were running the German post office. Until then however, this picture of the QR code stamp will have to do.
Carry on.
Exposed breastvertising – taboo or woo-hoo
Posted on 31. Mar, 2009 by Jonathan Cherry.
Growing up in a country and a time where, thanks to Scope magazine, up until the age of 12 we still thought that real girls were born with bright red stars on their breasts – these two ads, for a neck and bust enhancement cream produced by a Joburg agency, seem rather out of sorts.
They apparently appear in the March issue of Fair Lady and Cosmo and are receiving mixed reviews where posted online.
Question is – even if your company sells a product meant to enhance or protect a part of the human anatomy that you would otherwise expose at a dinner party (before the cheap wine gets poured) is it acceptable to show it in your advertising?
For the record, we have absolutely nothing against these ads. In fact, if we had a pair of breasts – we'd already have bought a tube of this stuff to test their ambitious claim. Some, however, seem to have a real problem with exposed breasts in advertising.
See the two NSFW [if you're working at the Vatican] Innoxa print ads after the jump below.
Propel yourself into the Twittersphere
Posted on 30. Mar, 2009 by Jonathan Cherry.
You Twitter? Yes? No! – what's up with you man…you sick or something?
[via]
Sometimes we read our e-mail spam – as a marketing trends exercise
Posted on 27. Mar, 2009 by Jonathan Cherry.
This is a powerful e-mail spam message. Graphically enhanced complete with appropriate spelling mistakes and a convenient web link.
What's not to like? Has a more pleasing result that what that uncle used to demonstrate would happen to our brains on drugs. [thanks Katzman]
New Mini Clubman ad is so fake
Posted on 26. Mar, 2009 by Jonathan Cherry.
But we think it's meant to be like that. These people drive like post-drinks drivers on the N1 on a Saturday night.
[thanks Andreas]
In case you encounter a vampire – please take one
Posted on 25. Mar, 2009 by Jonathan Cherry.
Unfortunately True Blood is not playing on any South African TV channel Wednesdays at 9:30pm, but who watches TV in anyway?
The Sleepers: Something about this poster made us want to touch it
Posted on 24. Mar, 2009 by Jonathan Cherry.
Poster copy: The Sleepers – A Signal Path
27th March 2009
Visit www.thesleepers.co.za
Yesterday we started our preparation for the brand new street game we're producing for next week's UCT Nomadic Marketing course.
Our presentation, which delegates discover for themselves on the streets on Cape Town, is a bit like a theatre production on the street so it takes a bit of time to map out and prepare. Just the initial recce work requires many hours of scouting and getting to intimately know Cape Town's darker, skanky alleys and shady characters.
Spotted this poster on the corner of Loop and Strand last night. The lack of information on it and the nature of it's design was too irresistible not to warrant further investigation.
Turns out it's for an album launch of a Cape Town band called The Sleepers.
Aston Martin’s recession proof business plan
Posted on 23. Mar, 2009 by Jonathan Cherry.
Make fewer super cars [only 77 in fact], turn them into works of art that cost in excess of £1 million and make each one a complete brand experience that sells itself [most probably with the help of Jeremy Clarkson and The Stig on Top Gear].
Interesting video from Aston on why they're making the engine and its unique tone an immersive part of the driving / product experience, so 'when you hit the loud pedal, it's going to get loud'.
Having recently experienced a DB9 up close and personal, we can only imagine what it must be like having that 7-litre, 12 cylinder Aston power plant barking loudly through your entire body. It would be a crying shame to go through life without having tried it.
Extreme sheep
Posted on 20. Mar, 2009 by Jonathan Cherry.
Armed with a few sheep, some damn clever dogs and loads of Samsung LEDs – the Baaastuds create possibly the most entertaining thing you can do with a sheep, if you're not living in Australia – and a fine promo for Samsung.
[via Wooster Collective]
Cape Town firefighters become the target of Snickers bars
Posted on 19. Mar, 2009 by Jonathan Cherry.
Knowing how closely the makers of Bar One like to associate themselves with firefighting and the 25-hour day that their product is said to provide, the ad agency responsible for Snickers bars [that being Net#Work BBDO Cape Town] sent the Cape Town firefighters a care package this week encouraging them not to stop as a cheeky bit of guerrilla PR.
Seems like the crew were pretty stoked with this gift judging from this pic. [thanks Mike]
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