Cherryflava

Cats sell video game in London

Posted on 27. Feb, 2009 by Jonathan Cherry in Uncategorized

The economic downturn in the UK has forced some marketers to really scrape the bottom of the barrel in their attempts to sell stuff.

News from London is that stray cats are being used to promote a new video game:

Warner Bros has revealed that it plans to advertise its forthcoming
shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats around
London on the game's launch day on Friday 13.

Shamelessly branded a ‘cat-vertising campaign', the scheme will see
the specially trained black moggies sporting F.E.A.R. 2 cat clothing,
and then roaming the streets of London.

That's impressive. Most cats won't even release a dog from its mouth when prompted to do so with a boot and yet in this case movie execs managed to persuade them to keep still long enough to attach a branded bib to their torsos.

Here kitty kitty! [thanks Jeffrey]

More: Gawker