Marketers making millions from Obama
Posted on 26. Jan, 2009 by Jonathan Cherry in Uncategorized
The number 1 brand in the world right now – is Barack Obama – but unlike former president Nelson Mandela, his people haven't yet clamped down on the unlawful use of his hallowed name.
From a Ben 'n' Jerry's ice-cream flava: "Yes Pecan!" to a beer in Kenya called "President" the use of the new American president's image and name is now the hottest thing since the Magnum PI ad slot to hit marketing brainstorming cubicles.
Obama brand are potentially hazardous. Unlike the sale of "Obamabilia"
- memorabilia with the president's branding such as hats, stickers,
T-shirts, pyjamas and condoms ("Who says experience is necessary?")
that make no secret of their sales pitch – they said that Obama-tinted
advertising risks seeming gratuitous. [via]
With Michelle Obama reported to have a taste for Graham Beck Brut, our own brands have also experienced the magic of the Obama touch. It's anyone's guess as to how long the hysteria will last, but maybe the Obamas will see the hijacking that's taking place and put the secret service onto the offenders long before the spell wears off.
More:
From ice-cream to cognac, advertisers try to hijack the magic of the Obama brand – Guardian
One Response to “Marketers making millions from Obama”
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27. Jan, 2009
Just as a general information, for more than 10 years the Dominican republic has been producing and exporting overseas their most acclaimed home-brew, Presidente. Is nothing to wow about, but it certainly goes down smooth if you are by the beach with an ice-cold one.