http://www.cherryflava.com/cherryflava/2009/01/from-the-people-that-brought-you-that-drumming-gorilla.html Trends and Innovation Thu, 09 Feb 2012 04:57:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.cherryflava.com/cherryflava/2009/01/from-the-people-that-brought-you-that-drumming-gorilla.html/comment-page-1#comment-311 Pat Swan Tue, 27 Jan 2009 10:14:25 +0000 http://www.cherryflava.dreamhosters.com/?p=271#comment-311 In addition to a glass & half of milk, Cadbury's chocolate was also found to contain SALMONELLA. With their image "tarnished" and heads starting to roll, Cadburys decided to use the 'Chewbacca defense'. i.e. confuse the houple-heads with a big production number that had absolutely nothing to do with chocolate. The gorilla ad was dreamed up by Juan Cabral - the argentinian savant behind Sony's 'Balls', and in fact it's worked a treat, Cadburys is now synonymous with musical monkeys. In addition to a glass & half of milk, Cadbury’s chocolate was also found to contain SALMONELLA.
With their image “tarnished” and heads starting to roll, Cadburys decided to use the ‘Chewbacca defense’. i.e. confuse the houple-heads with a big production number that had absolutely nothing to do with chocolate.
The gorilla ad was dreamed up by Juan Cabral – the argentinian savant behind Sony’s ‘Balls’, and in fact it’s worked a treat, Cadburys is now synonymous with musical monkeys.

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