Fatties cull friends to win a Whopper
Posted on 16. Jan, 2009 by Jonathan Cherry in Totally Whack
How far would you go to get your hands on a giant Whopper?
That would obviously be the name of the burger made by the American hamburger chain, Burger King, for those who may have been a bit misdirected by the question.
Burger King reckoned that Facebook friends are cheap, and by deleting 10 of them – you are rewarded with a health-problem causing Whopper…mmmm…meat.
could not go against user expectations because Facebook explicitly
says it will not inform users about friend removal. For the
application to continue, Facebook's tech team disabled the
broadcasting feature.
After it learned of the restrictions, BK pulled the plug on Whopper
Sacrifice. In just a week, the application boasted 82,000 users and
more than 230,000 friends removed.
What a pity it got axed. So much better than the stock standard ol' 'join the fan page' thing that's so all over the show these days.
Maybe Facebook are starting to get grumpy because with so many users, they're still eating beans on toast every night and can't stand to see one of their clients trying something creative.
All the same – the less people that eat that stuff the better.
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