Cherryflava

Barack Obama takes his clever new media toys into the White House

Posted on 21. Jan, 2009 by Jonathan Cherry in Branding

Not leaving the successful new media tools he used to get elected as President on the pavement, Barack Obama is now Mr President and has taken his digital brand into the White House with a new website.

Check out Whitehouse.gov for a good example of how his team are creating a powerful brand that connects with the world around him. It's open, transparent, honest and damn refreshing. No wonder people love the guy.
You've got to love the look and functionality of this site, but at the same time it's the content that connects with the audience, and they've got it spot on. Nicely done.

See:
WhiteHouse.gov