Archive for January, 2009
Grand Daddy Hotel: Cape Town’s very own trailer park
Posted on 30. Jan, 2009 by Jonathan Cherry.
Last night we spent a couple of hours at the launch of a brand new trailer park [yeeeehaaaa], which is a new part of the uber-cool Grand Daddy hotel in Long Street.
We met Goldilocks…and this bear – sipped on a few ice cold refreshing Coronas, mingled with Cape Town's glitterati and stared wide-eyed, cellphone camera in hand – at the 7 completely decked out Airsteam vintage caravans that each have their own theme inspired and designed by local artists.
The story of how it came to pass that 7 all-American vintage caravans were plucked from their rural home in northern Ohio USA and made the long voyage to a trendy roof top in Cape Town, is inspirational.
We would suggest that you do yourself a favour and go check out the new digs, the original Daddy Long Legs team have created a little lower down the road, for yourself.
Better still make a booking in 'Pleasantville' or 'The ballad of John and Yoyo' and experience outdoor trailer park living in the Cape Town inner city for yourself.
These pics were shot with our trusty Nokia N78 – but a follow up session with proper flash and the touch of the ol' Nikon is already scheduled.
Why it’s good to be a man
Posted on 29. Jan, 2009 by Jonathan Cherry.
Some crafty 'toiletvertising' for a beer brand [the name of which we frankly can't make head or tail of]. But it's beer, which means it must be yum…'cause all beer is yum.
[thanks Jeffrey]
Advertising – where aging rockers go to die
Posted on 28. Jan, 2009 by Jonathan Cherry.
Iggy Pop was most probably high on crack when the memo went out at rock school that appearing in insurance ads is a no no. Here he is, looking very much like an older version of the Red Hot Chilli Peppers frontman, pimping car insurance. [via]
Ozzy Osbourne is no stranger to the camera and appears in this ad for Samsung, but doesn't pretend to be in his twenties. Better. [via]
From the people that brought you that drumming gorilla
Posted on 27. Jan, 2009 by Jonathan Cherry.
The world seemed to be in collective stitches as a result of the Cadbury's ad featuring the drumming gorilla – but we didn't get it.
A fake gorilla banging out an old Phil Collins drum solo number is mildly amusing, but does provoke the kind of humourous hysteria in us that it seemed to do for everyone else including the judges at Cannes.
Well – the hilariousness is back [apparently] with two kids who move their eyebows in time to some electronica [yes...let the uncontrollable pant wetting begin..yeeehaaaa].
We're clearly still not at this level yet.
Previously: Cadbury's Gorilla Drumming ad – Cherryflava
Marketers making millions from Obama
Posted on 26. Jan, 2009 by Jonathan Cherry.
The number 1 brand in the world right now – is Barack Obama – but unlike former president Nelson Mandela, his people haven't yet clamped down on the unlawful use of his hallowed name.
From a Ben 'n' Jerry's ice-cream flava: "Yes Pecan!" to a beer in Kenya called "President" the use of the new American president's image and name is now the hottest thing since the Magnum PI ad slot to hit marketing brainstorming cubicles.
Obama brand are potentially hazardous. Unlike the sale of "Obamabilia"
- memorabilia with the president's branding such as hats, stickers,
T-shirts, pyjamas and condoms ("Who says experience is necessary?")
that make no secret of their sales pitch – they said that Obama-tinted
advertising risks seeming gratuitous. [via]
With Michelle Obama reported to have a taste for Graham Beck Brut, our own brands have also experienced the magic of the Obama touch. It's anyone's guess as to how long the hysteria will last, but maybe the Obamas will see the hijacking that's taking place and put the secret service onto the offenders long before the spell wears off.
More:
From ice-cream to cognac, advertisers try to hijack the magic of the Obama brand – Guardian
Lego creates a box that let’s you see what’s in the box [huh?]
Posted on 23. Jan, 2009 by Jonathan Cherry.
The technical term for it, if you can handle jargon on a Friday morning with one eye on the cricket, is Augmented Reality Marketing [cough - splutter].
Our definition: 'These are digital interfaces which enhance real-world objects with animation or additional marketing content.'
Lego [the toy block that you still secretly want to play with] have tapped into this fancy tool and created the Digital Box. The idea is that while you're browsing in the toy shop, you slap a standard box in front of the device and WHAM – the digital box shows you what gets built. Future versions may even have Mr T building it for you…maybe.
by metaio in the form of a software program specially-developed for the
LEGO Group by the Munich-based experts in
augmented reality solutions. Together with a camera and display screen,
the software lets LEGO packaging reveal its contents fully-assembled
within live 3D animated scenes.”
It sounds like a bit of a gimmick, but just the act of getting potential buyers to interact in a different way with the product is worth the experiment effort.
Watch out for more 'shoppertainment' like this in the years to come.
More:
Lego's Digital Box – NOTCOT
New winged recreational activity perfect for fans during 2010
Posted on 22. Jan, 2009 by Jonathan Cherry.
You may not have a guest house to hire out during the upcoming global football events, but slap a winged suit on a happy fan, hike them up one of our many mountains and see them fly, screaming like a little girl, over the edge.
This video has some of the most unreal shots we've ever seen outside of an Imax theatre. [thanks Martin]
As seen in Aussie newspapers this morning
Posted on 21. Jan, 2009 by Jonathan Cherry.
If only it were that easy all along. Goodbye Bush indeed.
[thanks Mike]
Barack Obama takes his clever new media toys into the White House
Posted on 21. Jan, 2009 by Jonathan Cherry.
Not leaving the successful new media tools he used to get elected as President on the pavement, Barack Obama is now Mr President and has taken his digital brand into the White House with a new website.
Check out Whitehouse.gov for a good example of how his team are creating a powerful brand that connects with the world around him. It's open, transparent, honest and damn refreshing. No wonder people love the guy.
You've got to love the look and functionality of this site, but at the same time it's the content that connects with the audience, and they've got it spot on. Nicely done.
See:
WhiteHouse.gov
Leo Burnett UK predicts the Future Trends in Advertising for 2009
Posted on 20. Jan, 2009 by Jonathan Cherry.
Here's a video presentation, which really should have just been a simple written-document, that should not be watched by those of you who can suffer from light-induced epileptic seizures.
It's always interesting to see what the 'power players' in the industry are looking out for – in this case it's a worry that the rat poison that has been used to cut coke in the UK for years now – is really starting to take alarming effect.
[via adgabber]
