Archive for the year 2009
Cherryflava 2009 report card: Our year in review
Posted on 22. Dec, 2009 by Jonathan Cherry.
Rock gods Fokofpolisiekar were our first guests on the Cherryflava Peep Show
The year 2009 was a bit like a teenage first date for us – cheap and fast with a rushed, awkward goodbye.
It was a year of recession, pig flu, the death of Michael Jackson, the rise of Tiger’s wood, a new president, solid rugby results and some brand new triumphs for us.
If we have to give this year a theme it would have to be ‘experiential’. We seriously hate the word, but there was a concerted focused on experience branding this year, from the design of our own products to the unconventional strategy work that we did for our clients.
Jason Stewart's BRAND HOOLIGANS presentation in Long Street
We launched ourselves deep into the dark, murky world of marketing conferences with the debut of BRAND HOOLIGANS and SecondBase and even started our very own live TV talk show – The Cherryflava Peep Show.
BRAND HOOLIGANS - the experiential marketing conference
We’ve hosted and had a few drinks afterwards with some esteemed guests, including: Fokofpolisiekar, Justin Bonello, Porky Hefer, Mike Schalit, Andrew Baxter, Rui Esteves and Brad Armitage, Mike Ratcliffe, Dave Levinsohn, Justin Letchert, SeanO and Jody Aufrichtig. That’s not forgetting the Yuppiechef blokes (Andrew Smith and Shane Dryden), the legends from World Wide Creative (Fred Roed and Jason Bagley), Andrew Cordoza, Nikki Friedman, Gareth Cotton and Jason Stewart.
Brands we worked with this year included: Woolworths, British American Tobacco (Switzerland), Sony (South Africa), Cape Town Partnership, Tradewinds, Paula Wilson PR, CScout (New York), Big.Words.Scare.Me, Steenberg Winery, UCT Graduate School of Business, Virgin Active, Brewers & Union, Digicape, Nokia, The Grand Daddy Hotel, Cofferoutes, Zoopy and Jax Panik. Business-wise we have grown significantly in 2009 despite the recession and with our new strategy of product sub-branding and the packaging of our consulting services, the foundation has been laid for a great 2010.
The Skim nailing one of those 'donut and hot chocolate' things in Spain
Thanks to Sony we went to Spain and ate far too much carpaccio for our own sensitive constitutions. While there we realised that South African’s are not too shabby when it comes to hosting events and that immigration officials at Heathrow Terminal 5 are some of the rudest people on earth.
On the publishing side we finally upgraded the website from Typepad to Wordpress (with a few major snags along the way) and completed another year of our regular CapeTalk 567 Ad Feature on Wednesday mornings with Aden Thomas and the Cherryflava feature on MFM92.6 morning show with SeanO and Lize Kay.
The year 2009 will be remembered as a tough one, but overall we’ll give ourselves a B aggregate for the year. A good percentage of the hard work done this year was done as preparation for 2010 / 2011.
We’re going to take a little break from the office and the blog for a couple of weeks. We’ll post sporadically but will be back to a full schedule on 11 January 2010.
See you all safe and sound next year. Have a cracking festive season and thanks so much for supporting Cherryflava in ‘09.
Hair design business cards
Posted on 22. Dec, 2009 by Jonathan Cherry.
If you’re in hair or yoga or gun dealing it would be a super waste not to have some kind of unusual interactive business card at the ready to fire out whenever needed. The Glammer Education Institute of Hair Design have the right idea. Students demonstrate – clients request…without the tears and ‘I told you so’ screaming.
Are you good enough to be part of South Africa’s national creative team?
Posted on 21. Dec, 2009 by Jonathan Cherry.
Creative types need only apply
If you can’t play cricket and suck at football even more than the existing members of our national side – then perhaps you’re creative enough to crack the nod to be part of South Africa’s creative first team.
Design Indaba are looking for 11 South Africans to make up just such a team.
McDonalds: Steamy bus shelter
Posted on 21. Dec, 2009 by Cassandra.
McDonalds and Cossette are really pumping out some creative advertising lately. One of their latest includes this steamy Canadian bus shelter.
The bus shelter billboard features a lifelike cup of coffee that periodically expels steam and uncovers a hidden message saying “Your free coffee is ready.”
It’s simple, eye-catching, and effective. Wonder what’s next?! It almost doesn’t look like steam, but rather the entire SA cricket team toking on a giant bat and blowing the smoke via the cuppa.
YouTube: Link
McDonalds: newspaper posing as breakfast burrito
Wicked McDonalds breakfast campaign in Vancouver
There’s a lot of luv going around Cape Town
Posted on 18. Dec, 2009 by Jonathan Cherry.
Balls are luv
Over the past week we’ve spotted an abnormal amount of hearts tagged on things around the city. If it’s not somebody proclaiming their love of balls all over the city, it’s push button love in Claremont.
Push for luv
Update: The heart sticker seems to be related to ‘the heart sticker revolution’
Further update: The football tagging is related to Puma’s support of African teams. More here
Cherryflava now powered by Digicape
Posted on 15. Dec, 2009 by Jonathan Cherry.
Sexy
We’ve been plonking around for some time now with outdated machines that haven’t been able to keep pace on the digital publishing side of things here at Cherryflava. That was until this morning when our friends at Digicape offered us a brand new MacBook Pro and MacBook to assist with some much needed computing power.
We’re in love. Everything is so bright and shiny and fast it’s like rediscover the Internet all over again.
If you’re thinking of asking Santa for something Apple flava’d – then know that Digicape is offering a number of wicked Christmas specials including a R500 gift voucher with any Mac bought before 24 December to spend on a bag or a mouse or something useful like that. So go check them out in Roeland Street Cape Town.
Back to playtime!
Starbucks uses ‘love’ to screw Africa again
Posted on 15. Dec, 2009 by Jonathan Cherry.
Having recently watched the movie Black Gold – about the economic injustices of global trade and how Western coffee suppliers screw the Ethiopian coffee growers – we are particularly disturbed about this.
Screw you Starbucks
The Starbucks ‘Love Project‘ is a pathetic, bogus marketing campaign designed to hoodwink the world into believing that Starbucks gives a damn about Africa, but is in fact just a sick PR exercise to reconfirm the perception that Africa is filled with disease and helplessness so that Starbucks can continue to rape the continent for profit. See if you’re buying raw material from a place that is doomed already then it’s ok to offer peanuts as payment.
While repressive world trade policies still exist, every single ‘help Africa’ campaign you see is just another kick to the head for a continent that really doesn’t need the Western world’s illness-filled wheat aid.
So together with a reluctance to reduce carbon emissions and a continuation of unfair agriculture subsidies – the West will carry on with their bullshit ’save Africa’ marketing stunts while Africa continues to beg.
All you need is greed – and Starbucks has heaps of that.
More: Bleeding hearts and liberal fools – Mandy LIves
‘Alice’ campaign: ‘follow the white rabbit’
Posted on 11. Dec, 2009 by Cassandra.
Follow the White Rabbit
In order to promote their four-hour reproduction of Lewis Carroll’s Alice in Wonderland, ‘Alice’ [with Kathy Bates as the Queen of Hearts], Syfy and Fallon came up with a massive campaign urging people to ‘follow the white rabbit’.
Take the lift to divorce
Posted on 11. Dec, 2009 by Cassandra.
Next floor, divorce
Normally divorce is a very serious, cut, and dry subject. So much so that you probably wouldn’t expect to find a creative and almost comical advertising campaign associated with the process. Perhaps then this is why this advertisement for a German divorce lawyer really stands out.
Printed on the front of the elevator doors stands a happy couple on their wedding day. However, as the doors open, the couple separates from one another, and the logo for the divorce lawyer becomes visible at the back of the elevator wall.
It’s simple, to the point, and well executed. Classic!
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