Cherryflava

Reality billboards

Posted on 02. Dec, 2008 by Jonathan Cherry in Advertising

Gillette have teamed up with EA Sports [smart move] and together they’re making gamers, who are taking part in their online Champions of Gaming Tournament, famous every Saturday in Times Square, New York when their faces get plastered up on this giant electronic billboard.

Apparently those that got chosen for the honour got sent a photograph of themselves in Times Square as a momento.

BTW – if you look slightly to the right of the Gillette billboard, check out the ‘Rock Fork’ on the side of that building…most probably part of the Hard Rock Cafe branding. Yeehaa.

See: Gillette Entertainment
[via Adrants]