Cherryflava

OMG look at GHD LOL

Posted on 08. Dec, 2008 by Jonathan Cherry in Advertising, Branding

If you’re male…a straight male who can braai meat without burning it and know the difference between rolling maul and a set scrum, then you shouldn’t have a clue as to what ghd sells.

But if you can successfully identify the four characters in Sex and the City and hand cream is an important part of your daily beauty regime. you’ll know that ghd have built up a world-beating hair straightening iron business….from frizz to fabulous in four easy strokes [that's our line - not ghd's]

The hair iron business must be pretty lucrative, cause check out their HQ in Leeds. The place looks a bit like the USS Enterprise in Star Trek.

The ghd brand seems to on a bit of a roll.

Locally ghd will be launching the ghd style lounge, a luxurious, temporary pop-up
salon [also featuring the rather cool Newton Machine photo booth, which Topshop in the UK also recently used] held at a secret location in Cape Town on December 12th for those much needed pre-party makeovers [we're told].

Entrance is free, but you’ll need to apply for star treatment online here. [thanks Dan]

Right – back to celebrating that Springbok win at the George 7’s.

More:

GHD headquarters – thecoolhunter
Topshop presents the 2008 Helmut Newton photo machine – Topshop