Cape Union Mart plays ‘hide the reindeer’
Posted on 17. Dec, 2008 by Jonathan Cherry in Advertising
As a company having produced a number of ‘alternate reality games’ ourselves for clients – we like the latest festive season promotion that outdoor retailer Cape Union Mart have got going at the moment.
Together with Garmin [the guys that make those GPS devices] they’re
running a promotion called the Inflatable Reindeer Competition and have hidden 12 inflatable beasts, which you can find thanks to co-ordinates published on their website and a GPS.
If you are the first person to find the inflatable reindeer, collect it and inflate it. You then SMS your name and ID number, together with the unique reindeer code the Cape Union Mart. This SMS gets you of a Cape Union Mart gift voucher to the value of R5000.
It’s a fun idea that certainly adds to the Christmas spirit even if inflatable reindeer are not an indigenous part of the South African ecological setup.
More: Cape Union Mart
4 Responses to “Cape Union Mart plays ‘hide the reindeer’”
Leave a Reply
Cherryflava Projects
Live Talkshow
Hila
17. Dec, 2008
Would have been nice to know about it before it started
Klown
17. Dec, 2008
Um…from the guys who gave us three guy-on-guy TV spots (Garmin) which were truly awful, I had to laugh with CUM’s (ooops) instore POS signage. The layout has a guy braaing with reindeer tucked under his arm. My mind was racing after I saw the glint in his eye.
Jonathan Cherry
18. Dec, 2008
Have to agree with you on the lack of backup PR Hila.
These kind of campaigns can’t run alone without traditional support.
Kyle
19. Dec, 2008
They refused to sell one to me a few weeks ago… now i know why. gonna go bag me a riendeer! albeit no PR. makes for a bigger challenge.
happy hunting everyone!