Cherryflava

Bizarre: Turn in your gun for a camera

Posted on 11. Dec, 2008 by Jonathan Cherry in Branding

There has always been a bit of a rumour that the intense cold in Canada makes the people that live there a little odd.

Yet another case study in marketing psychosis is a recently completed campaign, which took place in Toronto; called Pixels for Pistols.

Anyone who turned in a firearm they didn’t need or want received a
Nikon digital camera in exchange. Rifles or firearms earned a Nikon
Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52.
Along with the cameras, each person also received photography lessons.

Makes us wonder what you would get if you brought in your private stash of AK-47s or your prized nickel-plated Desert Eagle .50mm with filed down clip and extended magazine accessory.

The program aimed to reduce the number of legitimately owned guns which
represent 30 percent of gun-related crimes in Toronto. As of December 4
when the campaign ended, 1,400 guns were collected in exchange for
Nikon cameras. [via]

Nikons for guns, that’s almost as bad as a Harley free when you buy a Hummer.
Don’t expect a similar stunt here in South Africa, there wouldn’t be enough cameras to go around and a nice shiny Nikon can easily be sold to buy even more guns with the proceeds.

That’s it…we’re canceling that snowboarding trip to to Whistler BC.

Website: Pixels for pistols