World Cup 2010 ‘billboards’ starting to appear

Posted on 20. Nov, 2008 by Jonathan Cherry in Totally Whack

Not wanting to be too judgemental before the ‘real’ good stuff gets going as part of the 2010 World Cup countdown goes, but we find this plastering of a cooling tower in Bloemfontein by FNB rather…, well crap.

Cooling towers are serious equipment meant to be used in the production of much need electricity, but instead they’re being abused as a surface to stick giant posters onto.
If you insist on financing Eskom through advertising media support how about making the thing look like a giant kicking tee…or make huge balls blow out of it. Anything other than boring urban spam that has been around for the past 15 years would be just great.
World Cup Germany was more than two years ago and marketers there had some cracking ideas to get everybody excited about the event.
It’s a fact that there is more creative talent in this country, we’re just hoping that our side doesn’t lack BMT and choke like a bunch of All Blacks when the final whistle blows.

Maybe the good stuff is yet to come, but we’re a little over a year and a half away and other than a half finished stadium in Greenpoint and roadworks wherever you go, you don’t get any sense that anything major is about to happen here at all.

[pic via Marklives.com]

3 Responses to “World Cup 2010 ‘billboards’ starting to appear”

J

21. Nov, 2008

Hmmm….I’d have to go with your analysis here. Crapola.
Shine 2010

26. Nov, 2008

Hiya,
The Bloem Towers, may look like shameless branding at the moment, but there is more to it. The two other towers that have yet to be complete are part of a heritage initiative, these towers aim to bring to the forefront Bloemfontein’s rich and multifaceted history. Checkout our blog: http://www.shine2010.co.za/blog/2008/11/26/confederations-cup-ticket/
Individual pictures to be put on the other two towers, done by an illustrator, represent individuals and individual achievements and will be proudly showcased on the site. We did a post to this effect, http://www.shine2010.co.za/fnb_2010.php?article_id=159 explaining the towers. For example, in 1953 Bloemfontein pioneered the first parking meters and this is just one of the lessor know facts about Bloemfontein’s rich heritage. So while at the moment it does have FNB World Cup branding, it is also about the interesting heritage of Bloemfontein. http://www.fnbweb.co.za/bloemtowerscompetition/Default.aspx.
Have a great day,
Shine 2010 http://www.shine2010.co.za
Joachim

07. Dec, 2008

How about putting a Greenpeace ad on these towers? Or some goverment sponsored campaigned against tabacco : “smoking kills”? But I also don’t get the world cup sponsoring…