Wine bag: Warwick wines’ great bagvertising
Posted on 07. Nov, 2008 by Jonathan Cherry in Advertising
The original intention of this website was to post inspiring marketing related trends and innovation news from around the world with the hope that a local business would use the insightful content in their own marketing efforts. As a marketing company – it’s our free daily gift to ourselves.. and you.
So how cool is it that award-winning local wine brand Warwick spotted that ‘beer bag’, that we posted some time ago and have responded with their own ‘wine crate’ carrier bag just in time for the busy end of year season.
Next time we’re in Stellenbosch we’ll be stopping over at Warwick to get a couple of bottles of Trilogy ’06 and one of these babies.
Previously: Beer bag – Cherryflava
More: Warwick gets carried away – Warwick Wine Blog
2 Responses to “Wine bag: Warwick wines’ great bagvertising”
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winetaxi
10. Nov, 2008
This is a great idea, or it was when the beer company did it. It would have been nice to see some more thought going into the Warwick version, as opposed to simply copying the idea. That is a common thread with many South African wineries – more of the same when it comes to branding and promotion. Warwick has been an exception to this in the past, with some innovative ideas, which probably gave them the ‘bottle’ to try this. However in saying that one would think that they would have looked to put their own spin on it.
Elena
04. Nov, 2009
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