Cherryflava

This weekend in Cape Town: Puma presents ‘Bladevertising’

Posted on 07. Nov, 2008 by Jonathan Cherry in Branding

If you’re looking for something to do this weekend in Cape Town – go check out two PUMA mini il mostro foiling Bladerider Moths take on three South African craft in a Bladerider Moth Regatta at the V&A Waterfront this Saturday and Sunday.

The regatta is the first event of its kind in Africa and the PUMA craft will be sailed by Martin Gravare, who represented Sweden at the Olympics, and Rohan Veal who is the 2005 and 2007 Moth World Champion.

Five craft will take part; three from South Africa and the two PUMA boats. PUMA Ocean Racing are currently in town with their yacht il mostro competing in the Volvo Ocean Race 2008-09.

The racing will take place outside the harbour breakwater between 10am and 1pm, weather permitting, and the public will be able to view the action from the pier. The moths will take part in 3 to 4 races with each race taking 20 minutes to complete.

The aim of the regatta is to demonstrate the foiling moths to the public during the Volvo Ocean Race stopover at the V&A Waterfront.
Bladerider Moths are one of the fastest growing small boat classes in the world. Lifting out of the water in just five knots of winds and achieving boat speeds of over 25 knots in 20 knots of breeze, these boats dart around on their hydrofoils just like their namesakes, moths in the night. [thanks Cecily]

We caught footage of the ocean race on TV the other night and it has to be said that the Puma ‘blackcat’ branding on their mainsail is simply remarkably sexy. Looks good enough to lick.
While you’re at it, check out their pop up store and the ocean racing simulator that’s sure to make to wanna revisit your breakfast.

More: Puma Ocean Racing