South African Old School ads: Making even more sense 20 years on
Posted on 28. Nov, 2008 by Jonathan Cherry in Advertising
As part of the ongoing research we do in our hi-tech Cherryflava marketing laboratory, we sift through thousands of streams of information from around the world categorising and deconstructing all types of marketing tools to understand how and why they work.
Recently we’ve also started traveling back in time…to the 80s, to capture the essence of the marketing hits of those days.
Amongst our observations so far – jingles were hot (almost ever ad was a musical) and 2min to 6min mega cinema advertising productions costing crazy amounts of money were all the rage.
Cigarette brands were the marketing kings. These old Peter Stuyvesant cinema ads from 1985 are simple, but effective in the marketing job they did. Between the yellow Humvees, Concordes and bad hairstyles you can learn a lot from these classics.
It’s not surprising that everybody jacked up a smoke back in the day.
3 Responses to “South African Old School ads: Making even more sense 20 years on”
Leave a Reply
Cherryflava Projects
Live Talkshow
Klown
28. Nov, 2008
P-O-R-N-O-!
I’m dying inside, and dreading the next 20 years when I look back at what we are doing now. LOL!
Mike
20. Dec, 2008
Hmmm… Cigarettes, butts. Cigarettes, butts. Cigarette butts.
Sean
21. Dec, 2008
The ads are also telling for the psyche of Apartheid. The pretense of normalcy. Urgh.