Cherryflava

Will there also be a global brand value meltdown?

Posted on 07. Oct, 2008 by Jonathan Cherry in Branding

Companies around the world are on sale.

People are in fact so keen to sell their ownership of companies in every market around the globe that the stuff is going cheap cheap.
Cherryflava is by no means an authority on Wall Street commentary, but if you have cash on hand -  now would be the time to be pushing and fighting your way to the front of the queue ready to buy a small stake in some good shares when this dead cat finally stops bouncing…(or completely falls off the roof)

So considering that the list of world’s best brands by value has only just recently been published by Interbrand, will we be seeing a brand new top 10 this time next year?

Merrill Lynch is listed at 34, Goldman Sachs at 38 and AIG [cough...splutter] is at 54…all of which will be very lucky to see it through to next week let alone have a brand to post on a fancy list in a year’s time.
It’s all starting to feel like bullshit baffles brains when you study this thing properly. Putting any of these logos on your front door today is a recipe for abuse from creditors rather than profit.

So what value then should you attach to a brand when the business behind it is bust? Our prediction is that this time next year, there will be a lot fewer American brands in the Top 100.

Read: Interbrand Top 100 global brands 2008
More: Dow plunges 800 points amid global sell-off – AP