Cherryflava

Snoop through somebody else’s phone

Posted on 23. Oct, 2008 by Jonathan Cherry in Advertising

Nokia are running a very unique and engaging marketing campaign with their agency Wieden + Kennedy London.

Understanding what complete nosey bastards most of us are they’re giving you the chance to snoop your way through someone’s phone, including text
messages, personal contacts, diary entries, photos, voicemails and
private video clips.

The fictional branded entertainment follows the lives of three hip and trendy youths Anna, Jade and Luca who, like most youths these days, live their lives on their cellphones. You can check out there Facebook pages as well and find their the characters’ phone numbers and call or text them directly.

As well as traditional TV, print, outdoor and radio, each character’s story is told in real time through the website, where the audience can access the characters’ Nokia 7610 handsets and over 3750 different pieces of mobile media content over the campaign period.

At
the end of the six weeks the characters’ stories all end on crucial
decisions that will affect their future. These questions will be shared
with the audience, giving them the opportunity to influence the
storylines themselves.

Cool idea which we’re sure will appeal to many.

More: Welcome to Optimism – W&K Blog
Website: Somebody else’s phone

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