Spotted: PnP turns to Bibvertising
Posted on 12. Sep, 2008 by Jonathan Cherry in Streetflava
Usually seen on inner city street corners to promote ‘Cash for Gold’ pawn shops, South Africa’s supermarket giant is running an ambient street corner ‘bibvertising’ initiative to alert passing motorists, that after nearly two years of absence, their new Claremont store will soon be open for business.
Clearly the budget for effective marketing of the new store was used up to purchase the new trolleys.
How very disappointing and a great creative marketing opportunity lost.
After spending R40 billion [...or whatever it cost...] on the new store you would think it reason enough to invest just a bit more on blowing your own trumpet in celebration.
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No, no, noooooo…
2 Responses to “Spotted: PnP turns to Bibvertising”
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uber
12. Sep, 2008
That almost-finished cake is a very negative image… It implies that it’s almost going AWAY, as opposed to coming BACK. Something like a rising loaf of bread in an oven would’ve worked better.
bex
15. Sep, 2009
I kinda like the last piece of cake, it’s humourous and quirky. Makes you feel like cake too. A rising loaf of bread would’ve been a bit too old school PnP image? Those smarties look delicious!