Purple bikes and pics
Posted on 18. Sep, 2008 by Jonathan Cherry in Branding
Imagine if every journey you took was automatically captured in pictures for others to see. ‘Life caching’ without the hassle of worrying if everything is in focus.
That’s the idea that Yahoo are busy pioneering with a project called Purple Pedals.
To essentially showcase the power of their Flickr Maps, the company have launched a couple of cameraphone-rigged and GPS-enabled bicycles in selected cities around the world, which take photos in one-minute intervals while the bike is moving. The
photos are then
uploaded and geotagged immediately on the bike’s own Flickr account for everyone else to enjoy.
Pretty handy in documenting your travels or the number plate of that pesky &*^% that has the balls to cut you off in the traffic.
Also see: The Cherryflava Flickr Map
[via]
