Cherryflava

PnP Claremont opening chaos: Rivals that of an Apple iStore

Posted on 19. Sep, 2008 by Jonathan Cherry in Branding

After last week’s difference of opinion regarding the method of promoting the re-launch of the Claremont Pick n Pay supermarket, a few things have become apparent:

• The ladies walking the streets sporting large ‘bibs’ was not the only tool used to announce the new store’s opening. Hype was also generated using the Cape Times, Cape
  Argus and Die Burger, as
  well as the relevant community newspapers, the Constantiaberg Bulletin and
  Southern Suburbs Tatler.
• They also used 567 Cape Talk,
  Good Hope FM and 94.5 Kfm, as well as the in-store radio station Fresh FM.
• Heart 104.9FM also broadcast live from the opening on 17 September from 9am till noon.
• Plus there was a 36-page advertising supplement with product and price in loads of newspapers and handed out all over the show.

The result is that we’ve still not been able to go have a look at the new store as yet, because the queues are just too long.

Kinda looks like the published pictures whenever an Apple iStore is opened in New York or Sydney.

Moral of the story: We still don’t like the bibvertising, but as far as creating a buzz around the reopening of a supermarket is concerned – hat tip to Pick n Pay.

Original story: PnP turns to bibvertising – Cherryflava