Cherryflava

Challenge your perceptions…m’kay

Posted on 29. Sep, 2008 by Jonathan Cherry in Advertising

Much like the way our brains scan words when we read text, the lazy chunk of meat in our skulls also just scans the urban environment daily delivering a ’same as always’ verdict of the world around us.
Creativity comes when we are able to break that gap between the expected and reality and this ‘everything is OK’ caution tape could be just the trick.

The central element is a roll of police-style caution tape with the repeated mantra "everything is ok." The message is clearly and ironically at odds with the medium, which makes multiple layers of meaning depending on how/where it is deployed. The tape is sort of a giant interactive caption that modifies spaces, gatherings, traffic, etc. [thanks Chris]

Somebody needs to run a roll of this stuff around the Union Buildings in Pretoria this morning.

More: Everything is OK
Read: Neuroscience Sheds New Light on Creativity – Fast Company