Breadvertising: Give us this day our daily bread
Posted on 22. Sep, 2008 by Jonathan Cherry in Totally Whack
What will they think of next? Eric kindly sent us these pictures of a loaf of Albany Blue Ribbon bread which he purchased over the weekend.
Amazingly the plastic bread wrapping has been magically transformed into Times Square thanks to MTN. It seems that even a simple loaf of bread is not immune to the ravages of commercial messaging. But why stop there? There are literally thousands of grocery products with more than enough available space for MTN advertising.
Sadly the loaf was no cheaper thanks to it now representing a tacky billboard.
Perhaps yet another example of how the bread companies are reluctantly charging the government regulated price for bread, but then scoring the much needed ‘abnormal profit’ by turning the wrapping into ad space.
Would loved to have been in the meeting where MTN’s media planner suggested that the schedule include: Huisgenoot, The Sunday Times and a plastic bread wrapper.
5 Responses to “Breadvertising: Give us this day our daily bread”
Leave a Reply
Cherryflava Projects
Live Talkshow
barzooka
22. Sep, 2008
Obviously MTN has way too much money, they also butchered the Cape Times this morning. So much so, that the weather forecast for the day didn’t make it onto its normal spot on the front page.
Jonathan
22. Sep, 2008
Next they’ll have big signs on them that says “NOT SUITABLE FOR CONDOM USE”.
Vorn
22. Sep, 2008
Pity nobody noticed that it was Blue Ribbon NOT Albany;0] soon it will be called MTN bread, how can a brand owner masacre their pack value, commercial suicide for a brand desperately trying to take on Albany?
Cherryflava
23. Sep, 2008
Eric who contributed the pics labeled the offender as Albany, but Vorn on closer inspection it seems that you are correct. Blue Ribbon not Albany is the offender.
Stuart
30. Sep, 2008
It would have been worth it if they gave the bread away for free