Cherryflava

Civil unrest urban manual

Posted on 30. Sep, 2008 by Jonathan Cherry.

If things get any worse on Wall Street you may just find the need for a few more of these manuals popping up in cities around the world.

via SuperTouch

The ultimate Cape Town fashion accessory

Posted on 29. Sep, 2008 by Jonathan Cherry.

Show this nasty weather who’s in charge with this handy brollie that let’s the rain gods know exactly how you feel about winter stealing your much anticipated re-introduction to Clifton.

Doubles up as a friendly little greeting for taxis and street vendors that annoy you as well.

Available here. [thanks Shane]

Challenge your perceptions…m’kay

Posted on 29. Sep, 2008 by Jonathan Cherry.

Much like the way our brains scan words when we read text, the lazy chunk of meat in our skulls also just scans the urban environment daily delivering a ’same as always’ verdict of the world around us.
Creativity comes when we are able to break that gap between the expected and reality and this ‘everything is OK’ caution tape could be just the trick.

The central element is a roll of police-style caution tape with the repeated mantra "everything is ok." The message is clearly and ironically at odds with the medium, which makes multiple layers of meaning depending on how/where it is deployed. The tape is sort of a giant interactive caption that modifies spaces, gatherings, traffic, etc. [thanks Chris]

Somebody needs to run a roll of this stuff around the Union Buildings in Pretoria this morning.

More: Everything is OK
Read: Neuroscience Sheds New Light on Creativity – Fast Company

A bank that looks like a Louis Vuitton store

Posted on 26. Sep, 2008 by Jonathan Cherry.

That’s right – this is the bank…it’s an Italian bank BTW before you get all excited and giddy and start thinking that your beloved 20Twenty is coming back.

The concept for CheBanca! in Milan by Crea International (translation: What a bank!) reflects the
brand’s simplicity, transparency and innovation.

Looks like the place should come fully equipped with light sabers and a teleportation dock instead of deposit slip papers and grumpy tellers that look like they desparately need the toilet.

More pictures over at The Coolhunter

Best American magazine covers of the year

Posted on 25. Sep, 2008 by Jonathan Cherry.

When it comes to ballsy…we have Zapiro, the US has the cover of the New Yorker.

See all the finalists here.

Also – see the top 25 designs of America’s next great book cover.

[via Kottke]

Nokia predicts the future

Posted on 25. Sep, 2008 by Jonathan Cherry.

Nokia have released a document detailing their vision of the near future. Agenda 2015 (pdf) is a vision of how the physical world will fuse with the digital world seven years from now.

We’re especially in agreement on the above illustrated point, which they’ve entitled ‘Mixed Reality’. ‘Engaging with environments in playful exploration’ is the path that makes us the most exited and the primary driver behind our work in location-based and urban gaming in the Cape Town CBD.

How we see it…the future is now.

Download the document: Agenda 2015 (pdf)

[via Core 77]

Bud Light: This ad won an Emmy for being ‘outstanding’

Posted on 24. Sep, 2008 by Jonathan Cherry.

It has never been shown on TV [which makes it ironic that it won an ad in an awards programme that recognises the best in television entertainment] but has been seen by more than 12 million, Bud Light scored the first-ever Emmy for ‘Swear Jar‘.

Makes us think that maybe the Bud Light people should be putting this in cinemas and charging a fee for people to see it rather than selling beer.

[via]

World Cup 2010 branding: Meet Zakumi – the Rasta leopard

Posted on 23. Sep, 2008 by Jonathan Cherry.

Mascots for things like the Olympic Games and World Cup tournaments are an important part of the event’s branding and usually turn out to be big money spinners for the host country [...and the Chinese factories that rip off the design and sell millions of fakes].

Last night, the local organising committee revealed Zakumi – the friendly football loving leopard with dreads.

The name Zakumi is a composition of "ZA", standing for South Africa,
and "kumi, which translates to "10" in various languages across Africa.

Damn it. We had 50 bucks on Vodacom’s Mo reinventing himself to take on the role of 2010 mascot.
This creature looks a bit like David Beckham at a fancy dress, but as far as fluffy toys go – nice one.

More: World Cup mascot introduced to SA – M&G

Breadvertising: Give us this day our daily bread

Posted on 22. Sep, 2008 by Jonathan Cherry.

What will they think of next? Eric kindly sent us these pictures of a loaf of Albany Blue Ribbon bread which he purchased over the weekend.

Amazingly the plastic bread wrapping has been magically transformed into Times Square thanks to MTN. It seems that even a simple loaf of bread is not immune to the ravages of commercial messaging. But why stop there? There are literally thousands of grocery products with more than enough available space for MTN advertising.

Sadly the loaf was no cheaper thanks to it now representing a tacky billboard.
Perhaps yet another example of how the bread companies are reluctantly charging the government regulated price for bread, but then scoring the much needed ‘abnormal profit’ by turning the wrapping into ad space.

Would loved to have been in the meeting where MTN’s media planner suggested that the schedule include: Huisgenoot, The Sunday Times and a plastic bread wrapper.

PnP Claremont opening chaos: Rivals that of an Apple iStore

Posted on 19. Sep, 2008 by Jonathan Cherry.

After last week’s difference of opinion regarding the method of promoting the re-launch of the Claremont Pick n Pay supermarket, a few things have become apparent:

• The ladies walking the streets sporting large ‘bibs’ was not the only tool used to announce the new store’s opening. Hype was also generated using the Cape Times, Cape
  Argus and Die Burger, as
  well as the relevant community newspapers, the Constantiaberg Bulletin and
  Southern Suburbs Tatler.
• They also used 567 Cape Talk,
  Good Hope FM and 94.5 Kfm, as well as the in-store radio station Fresh FM.
• Heart 104.9FM also broadcast live from the opening on 17 September from 9am till noon.
• Plus there was a 36-page advertising supplement with product and price in loads of newspapers and handed out all over the show.

The result is that we’ve still not been able to go have a look at the new store as yet, because the queues are just too long.

Kinda looks like the published pictures whenever an Apple iStore is opened in New York or Sydney.

Moral of the story: We still don’t like the bibvertising, but as far as creating a buzz around the reopening of a supermarket is concerned – hat tip to Pick n Pay.

Original story: PnP turns to bibvertising – Cherryflava