As part of the programme to promote their involvement with the AST Dew Tour [which BTW is an Action Sports Tour made up of five major events that take place over the course of five months, June thru October, and features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross], Nike put together a unique concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter.
After a couple of late nights, a strong, slow-burning bong and way too much Jack Daniel’s the result was this wild road trip vehicle, which come complete with a skate ramp, wake board tower, sirk [?] rack, skateboard rails, BMX racks, a camper and iPod stuff.
Just show what can happen if you club together a bunch of experts that know nothing about what they’re doing…you tend to get even better ideas. We want one.