Nike: Find the courage inside Olympic ad
Posted on 11. Aug, 2008 by Jonathan Cherry in Advertising
Jaw-dropping opening ceremony aside, the Olympics are underway and Beijing seems to be leading the medal standings at this stage, closely followed by all the sports apparel brands who’s ever so subtle logos are neatly plastered on all the athletes.
Love this new Nike Courage ad [thanks Leonidos]. Everything you need is already inside. Naturally the ad ends with a long shot of our very own ‘Blade Runner’ who’s going to smoke all these dudes next time. [video link]
There are also a couple of memorable shots of Lance Armstrong doing the impossible during the Tour de France in there for good measure. It would be a courage ad without them.
More: The spirit of the Olympics – SA Sports Blog
Nike Courage
