Cherryflava

Beijing Olympics brand blitz

Posted on 22. Aug, 2008 by Jonathan Cherry in Advertising

Unlike the World Cup in Germany not too long go, we haven’t picked up on many innovative marketing stunts during this year’s Olympic games – so it’s with some relief that we now stumble across a few.
Mini [apparently on purpose] have created these bike-powered Minis to promote themselves during the tournament. The same could perhaps happen here in 2010, but the half-a-car idea will probably be done out of necessity rather than some clever marketing idea.

Samsung gave Olympics’ fans a chance to view all of the action from their own "private" alien-like pods.
We’re not sure about the enjoyment of using a snug fitting headpod after some sweaty dude has just personally viewed the woman’s beach volleyball in the Beijing heat [nasty dot com], but an interesting idea all the same.
[both via thecoolhunter]