Cherryflava

Nike wanting athletes to bring back the ‘stache

Posted on 04. Jul, 2008 by Jonathan Cherry in Branding

The marketing muscle at Nike believe there is real brand power in associating themselves with the good ol’ 70′s style mustache.

Yip, think Daley Thompson [pictured here], Sarel vd Merwe, Jimmy Cook, Clive Rice – athletes from yesteryear who really took command of a sporting occasion.
The secret to their sporting excellence – their distinctive exposed lip hair, which perhaps magically filtered the air entering their lungs, improving their athletic performance.

Now you too can partake in the power of the stache [if you're male...or a Bulgarian female table tennis player] thanks to their latest marketing campaign for Nike Vintage.

“Is your mustache not quite up to snuff?” the Nike Vintage site asks.
“Having issues attracting that special someone because you can’t grow
that thick, macho, manstache? We’ve got you covered. No matter what
your style might be; the walrus, the handlebar, or even the chopper,
there’s no resisting these whisker-kissers. They’re guaranteed to
please.”

Thanks to their website – you can download and cut out your own instant ‘besem snor’ to test out your new look. Cause nothing shouts ‘cool’ more than looking like Magnum PI.

Link: Nike Vintage
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