Cherryflava

Marketing stunts from this weekend’s events at Silverstone and Wimbledon

Posted on 07. Jul, 2008 by Jonathan Cherry in Advertising

Apart from the spectacle of grown men beating the hell out of eachother for nearly 5 hours, there were also faceless people sitting in the audience.
At first, everyone thought the condition may have been caused by too much bubbly, but turns out it was a viral marketing stunt — about the anonymity of humankind in the information age, for Lotus.
The stunt is linked to a website – you guessed it, called Facelesspeople.com which has a countdown to the unveiling of their new car. [via]

At the British Grand Prix in Silverstone, Toyota and Panasonic teamed up to take the Batmobile from the upcoming Dark Knight movie around the track for a couple of laps. Not exactly subtle, but probably bucketloads more capable of staying on the track when the rain falls than the rest of the field. [via]