Arrive Alive….and solvent. Speed Kills kids

Posted on 03. Jul, 2008 by Jonathan Cherry in Advertising

One of the most facinating things about this Arrive Alive video, which Courtney sent through, is the vast numbers of exotic supercars which appear to call Joburg home. There seems to be more Ferrari F430’s in Sandton than there are in Beverly Hills.
Clearly their owners can’t really afford them, because to avoid paying speeding fines [which they can't pay] it’s fashionable to drive around without numberplates on the car.

Crafty buggers. Arrive Alive are onto them though – and spent a day sticking false magnetic license plates onto the offending speedsters which read; ‘Speedkills GP’.
On the back was a long blurb about how driving more than 180km/h and crashing your pride and joy is not such a great idea. But something tells us that after hoovering a couple of lines, downing half a bottle of Jack and spending some quality time with a couple of street hookers – dying in a Lambo branded coffin is the least of their worries. [video link]

Good idea all the same. [thanks Courtney]

2 Responses to “Arrive Alive….and solvent. Speed Kills kids”

Monsta

06. Jul, 2008

I would love Arrive Alive to actually provide stats in terms of accidents caused by cars with plates to those without plates … and then to compare the level of unsafe driving by those with plates i.e. taxis to those without plates … then I might actually consider putting my plates back on!
I know that if we want to see a change, we all need to start with ourselves, but my protest, as such, is that I was a law-abiding citizen on the road from the day I received my license over a decade ago. I paid for all the fines, I made sure my licenses were always paid and up-to-date, yet I saw everything around me deteriorate. The taxis became more and more of a road hazard and the traffic department just became more and more corrupt. Till the day I see a proper change to bring my faith in the system back, I will continue to drive with my back plate off! If you disagree with my stand, you’re entitled to, but there’s only one thing that will make me change my mind, and that I have mentioned above. This is my challenge for the traffic dept!
sorry

25. Jul, 2008

If you ever needed proof that SA was in trouble, this would be it.
Living in the UK these days this is the first I’ve heard about this blatant disregard for law and order. (And the worst of all is it’s cheaper to bribe the corrupt system than paying the fine)
We need a drastic change in our Rainbow Nation. But unfortunately the corruption and “fill my pockets / survival first” mentality runs so high up the ladder that I wonder if there’s even anyone left to stand up for justice?
My heart cries for you my country. We will follow the way of all African Democracy (Somalia, Nigeria, DRM, Zimbabwe etc etc etc.) It is inevitable.