What kids get up to if you don't maintain their toys

Copy: Never let their toys die - The world's longest lasting battery

Energizer apparently make batteries that will prevent your kids from starring in the next Jackass movie.
When our toys ran out of juice, we used to throw Mike's Kitchen peppermints at the security guards in the Golden Acre. Ahhhh - those were the days.
Birthday parties also always seemed to  end with thousands of acorns being hurled at an opposing enemy and a late afternoon trip to the eye doctor.

BTW - these ads just won a Press Grand Prix for DDB SA at Cannes on Wednesday.

More: Biz-community

Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Julie Maunder/Gareth Lessing
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Account Supervisor: Paul Binikos
Advertiser’s Supervisor: Danielle Moolman

[via]