Cherryflava

Skantvertising: Diesel use underpants and showers as effective advertising tools

Posted on 10. Jun, 2008 by Jonathan Cherry in Advertising

Who would have thought that people would value clean underpants and hot showers above witty billboards and well edited TV spots when it comes to advertising.

Diesel Jeans are going the rock route and at a recent overnight music festival in Denmark, the denim brand provided free hot showers, including fresh towels, shower gel and clean underwear to the tired headbangers. Needless to say the underwear ran out in minutes and everyone is now a die-hard fan of Diesel.

Great move by Diesel.

See; PinkPop website
[via Springwise]