Cherryflava

Puma promotes biking with i-Cycle movies

Posted on 30. Jun, 2008 by Jonathan Cherry in Uncategorized

With pertrol going up another 80 cents per litre this week, cycling has suddenly become rather trendy.
To promote their association with the two-wheel revolutionary movement, Puma have produced 5 different pro-bike short films, which you can check out here.

Each movie is about 5 minutes long, and remind us a bit of those old BMW films – but just a bit greener and more affordable. Here in SA, we’re probably a few more fuel hikes away from total bicycle love. A few more cycle lanes and dedicated parking areas at shopping malls wouldn’t hurt however.

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